From mind-numbing marketing to mind-blowing success
How BeholdCopy kick started Mind Orientation's growth
FROM THE DESK OF ZLATY SEIDENFELD,
Founder and Director of Mind Orientation
THE BACKSTORY:
FINDING MY CALLING
It was years ago, but that wondrous taste of relief and victory never left me.
I was an established reading specialist with a special education degree, a thriving private practice, and successful students when I met my match: an adorable little boy and his bright, but stubbornly dyslexic mind which refused to learn how to read.
Despite my best efforts, his mind completely stonewalled every tried-and-true reading technique I attempted, coaxed, and begged.
Faced with such an existential crisis, I did what any rational, determined reading specialist would do.
More research.
And one glorious day, I found it.
The program that gave students with dyslexia the ability to overpower their triggers and finally master literacy.
This program did what Samuel Orton, Anna Gillingham, and Barbara Wilson couldn’t do — finally teach my student with dyslexia how to read.
And it was then I made a promise. I was not keeping this to myself. Mind Orientation was going to make its mark in the world of reading disabilities. We would turn the page on reading remediation, one success story at a time.
Building Mind Orientation with my incredible team has been a labor of love, but like all new businesses we’ve had our share of growing pains.
Ours was called marketing.
THE CHALLENGE:
WE KNEW DYSLEXIA, NOT MARKETING
Despite our dedicated team, excellent program, and raving reviews from happy clients, we were struggling to communicate our value and attract consistent, quality leads. Which meant not enough bookings, waning lead interest, and seriously underwhelming revenue.
We got stuck answering the basics: What makes you different? How exactly does your program work? Why are you so expensive? Why should we trust you when everything else hasn’t worked?
Our messaging wasn’t resonating, our marketing wasn’t working, and, worst of all, parents and teachers weren’t trusting us.
Something needed to change.
It was time to call in the big guns.
THE SOLUTION:
STRATEGIC OVERHAUL
My team is incredibly devoted. They wouldn’t entrust our baby’s company’s marketing to just anyone. They personally scoured the Internet, perused sites, and vetted copywriters and marketers until they found what they were looking for
Chaya Daniela Bronshteyn of BeholdCopy, a copywriter with a special education background, specializes in marketing education and therapy brands. Known for her evocative, emotional copy, her work spoke to us and we decided to give her a shot.
Good thing she likes a challenge. We definitely gave it to her.
Serious Deep-Diving:
Chaya Daniela developed a deep understanding of our company and our target audience. She took the time to learn the beat of our company: what makes us tick, what was holding us back, and what could push us forward. This newfound clarity drove our messaging and helped us communicate confidently and close more clients.
Strategic Overhaul:
Forget quick fixes and some slapped-together ads. Chaya Daniela crafted a full-on strategy and sales funnel for us. We got a spanking new website at www.mindorientation.com, a strong, empathetic welcome sequence, and the impossible-to-ignore Maybe It’s Dylsexia? Quiz to build our email list and generate leads. Add stop-in- your-tracks print ads, a super-compelling pitch deck, some serious sales-call coaching and we were in business. Literally.
Straight-Talk Language:
Chaya Daniela took our fragmented messaging and magicked it into clear, engaging content. Our marketing collateral pulsed with human, real-life vibes. No more confusing jargon—just straightforward, compelling language that made people sit up and listen.
THE RESULTS:
MIND-BLOWING SUCCESS
The changes were nothing short of remarkable.
Revenue shot up by 65%. Client bookings jumped 45%.
And our calendar? It was April and we were booked clear into July!
“The results were off the charts,” Faigy Stein, Intake Coordinator, says.“The moment Chaya Daniela joined us, the phone kept ringing, and our calendar began filling up with clients.”
Another team member adds,“Our marketing is now clear and aligned. We’re talking to the right target market attracting the right people. Business is booming. Chaya Daniela’s ability to accurately size up our struggles and provide effective solutions was a game changer for our company.”
THE PAYOFF:
CLARITY + CONFIDENCE
Beyond the numbers, my team’s approach and mindset were completely transformed. We were no longer just another tutoring agency; we were an upscale reading clinic offering a specialized service. We went from struggling to explain our value to having a clear, compelling message that resonated with our audience.
“We got so much clarity,” one staffer says.“The messaging Chaya Daniela helped us create made it clear that we’re not chasing clients; we’ve got something incredibly important and valuable to offer.”
THE BUZZ
“Chaya Daniela’s work is nothing short of transformative. Her language is professional and compelling and her approach is effective and strategic. If you want to see real results and gain a deeper understanding of your business, BeholdCopy is the way to go.”
-Faigy Stein
“Chaya Daniela is passionate, smart, and extremely skilled. She gave us incredible marketing advice and collateral. You won’t waste any time or money with BeholdCopy, and you’ll achieve amazing results.”
-Mind Orientation staffer
THE BOTTOM LINE
Our story is proof that passion and skill alone aren’t always enough to break into a crowded market. We desperately wanted to change the script for struggling readers but kept getting impossibly stuck with ineffective messaging.
Thanks to BeholdCopy’s expertise, we are now thriving. We have great collateral, a firm strategy, and a robust client base. Leaving us to do what we’re best at — transforming children with dyslexia into success stories with happy endings.
Hey, want this too?
Email chayadaniela@beholdcopy.com to kickstart your business into life